{"id":47,"date":"2018-11-26T20:31:50","date_gmt":"2018-11-27T01:31:50","guid":{"rendered":"https:\/\/dev.mrctcenter.org\/health-literacy\/?page_id=47"},"modified":"2018-11-26T20:31:50","modified_gmt":"2018-11-27T01:31:50","slug":"recruitment","status":"publish","type":"page","link":"https:\/\/dev.mrctcenter.org\/health-literacy\/trial-life-cycle\/overview\/recruitment\/","title":{"rendered":"Recruitment"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;206&#8243;][\/vc_column][vc_column width=&#8221;5\/6&#8243;][vc_column_text css=&#8221;.vc_custom_1561732996548{padding-top: 20px !important;}&#8221;]<\/p>\n<h1>2. Recruitment<\/h1>\n<p><strong>Targeted, relevant, written and verbal invitations to join research<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\u201cRecruitment<em>\u201d <\/em>is the time when specific information about one or more clinical trials is shared, with the intent of\u00a0inviting an individual to a research study as a research participant<\/p>\n<ul>\n<li>The focus is on developing relationships with study population, sharing accurate information, and laying the foundation for a positive research experience.<\/li>\n<li>All recruitment materials and scripts should go through <a href=\"https:\/\/dev.mrctcenter.org\/health-literacy\/tools\/overview\/usability-testing\/\">usability testing<\/a> with members of the intended audience.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1570380540590{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #99ccff !important;}&#8221;][vc_column_inner][vc_column_text]<strong>Click through the individual tabs below to learn more about how your &#8220;Recruitment&#8221; research communications can be improved through plain language, numeracy, clear design and cultural considerations.<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner][vc_tta_tabs style=&#8221;flat&#8221; shape=&#8221;square&#8221; alignment=&#8221;center&#8221; active_section=&#8221;1&#8243; no_fill_content_area=&#8221;true&#8221;][vc_tta_section title=&#8221;Plain Language&#8221; tab_id=&#8221;1554745898837-e93f492e-597a&#8221;][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<h2>Plain Language<\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<span style=\"color: #152736\">During the\u00a0\u201cRecruitment<em>\u201d <\/em>stage,\u00a0plain language explanations are needed to provide more details about the individual study that is recruiting participants.<\/span><\/p>\n<ul>\n<li><span style=\"color: #152736\">flyers, pamphlets, newspaper ads, billboard-type ads for subways and buses, radio ads and social media posts all need to use terms that are understandable to the target audience.<\/span><\/li>\n<li><span style=\"color: #152736\">Information needs to be clear and actionable, respectful, and non-coercive.<\/span><\/li>\n<li><span style=\"color: #152736\">Appropriate translated materials should be considered depending upon the study population of interest.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_btn title=&#8221;FIND OUT MORE ABOUT PLAIN LANGUAGE&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#053a4a&#8221; custom_text=&#8221;#ffffff&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fdev.mrctcenter.org%2Fhealth-literacy%2Ftools%2Foverview%2Fplain-language%2F|||&#8221;][\/vc_tta_section][vc_tta_section title=&#8221;Numeracy&#8221; tab_id=&#8221;1554745898101-7e5bee73-1464&#8243;][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<h2>Numeracy<\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<span style=\"color: #152736\">During the <em>\u201c<\/em>Recruitment<em>\u201d<\/em>\u00a0stage, general numeric concepts related to the study are often presented, including:<\/span><\/p>\n<ul>\n<li><span style=\"color: #152736\">prevalence and incidence rates of the condition being studied,<\/span><\/li>\n<li><span style=\"color: #152736\">a general overview of the time commitment and study procedures,<\/span><\/li>\n<li><span style=\"color: #152736\">details about the study design and whether it involves randomization, blinding, etc.,<\/span><\/li>\n<li><span style=\"color: #152736\">financial compensation information.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #152736\">The\u00a0&#8220;Recruitment&#8221; phase of the trial life cycle is a good time to introduce concepts that will be further discussed in future conversations.<\/span>[\/vc_column_text][vc_btn title=&#8221;FIND OUT MORE ABOUT NUMERACY&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#053a4a&#8221; custom_text=&#8221;#ffffff&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fdev.mrctcenter.org%2Fhealth-literacy%2Ftools%2Foverview%2Fnumeracy%2F|||&#8221;][\/vc_tta_section][vc_tta_section title=&#8221;Clear Design&#8221; tab_id=&#8221;1554745878321-897c1237-c9ba&#8221;][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<h2>Clear Design<\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<ul>\n<li><span style=\"color: #152736\">During the &#8220;Recruitment&#8221; stage, the\u00a0success of any visual advertising campaign relies on how well the information is laid-out.<\/span><\/li>\n<li><span style=\"color: #152736\">Recruitment materials should include design techniques that make the information easy for the intended audience to find and\u00a0helpful when\u00a0considering study participation.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_btn title=&#8221;FIND OUT MORE ABOUT CLEAR DESIGN&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#053a4a&#8221; custom_text=&#8221;#ffffff&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fdev.mrctcenter.org%2Fhealth-literacy%2Ftools%2Foverview%2Fvisualization-design%2F|||&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;Cultural Considerations&#8221; tab_id=&#8221;1548959645790-6cb0de9e-b695&#8243;][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h2>Cultural Considerations<\/h2>\n<p>[\/vc_column_text][vc_column_text]<span style=\"color: #152736\">During the &#8220;Recruitment&#8221; stage, culture can affect whether a person is interested in learning more about a research study.<\/span><\/p>\n<ul>\n<li><span style=\"color: #152736\">Members of the clinical research team can be experts on a specific research area and even a clinical patient population, yet still not as aware of the cultural nuances that may be important for recruiting a particular study population.<\/span><\/li>\n<li><span style=\"color: #152736\">Some populations are more difficult to reach than others, and thus may require extra effort to engage. Of course, repeated contact attempts must be respectful, not intrusive, and even may require IRB approval.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1570205757370{margin-left: -10px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1570205678852{margin-top: 40px !important;padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #99ccff !important;}&#8221;]One study found that some participants needed up to 8 \u201ccontact attempts\u201d in order to be successfully recruited to a specific study, and that the group more likely to be brought on board by these extra efforts included a subset of minorities typically under-represented in research (<a href=\"https:\/\/www.researchgate.net\/publication\/19350376_Difficult-to-recruit_respondents_and_their_effect_on_prevalence_estimate_in_an_epidemiology_survey\" target=\"_blank\" rel=\"noopener\">Cottler et al, 1987<\/a>).[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1570205265462{padding-top: 25px !important;padding-right: 45px !important;padding-bottom: 25px !important;padding-left: 25px !important;}&#8221;]<\/p>\n<h3><strong>A health literate recruitment strategy includes engaging with individuals that are similar to<\/strong> <strong>your study population to understand the best ways to communicate<\/strong> <strong>with them. Recruitment materials and conversations should be tailored with that advice in mind.<\/strong><\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<ul>\n<li><span style=\"color: #152736\">In addition, connecting with individuals who are in the role of controlling access to the intended study population is often necessary in order to gain a comprehensive understanding of the recruitment environment.<\/span>\n<ul>\n<li><span style=\"color: #152736\">In the context of recruiting for a research study, this means connecting with community organizers, caregiver or support groups, patient advocacy groups, clinic\/health center directors, and administrative front desk staff each of whom could help disseminate study information.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"color: #152736\">Building trust in research means engaging all people who might interact with a potential participant.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1570204832648{margin-right: 30px !important;margin-left: 30px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #99ccff !important;border-left-style: none !important;border-right-style: none !important;border-top-style: none !important;border-bottom-style: none !important;border-radius: 2px !important;}&#8221;]<strong><span style=\"color: #152736\">EXAMPLE<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1428\" src=\"https:\/\/dev.mrctcenter.org\/health-literacy\/wp-content\/uploads\/sites\/3\/2019\/10\/recruitment-cultural-considerations-2-300x213.jpg\" alt=\"cultural consideration, breast cancer\" width=\"500\" height=\"355\" srcset=\"https:\/\/dev.mrctcenter.org\/health-literacy\/wp-content\/uploads\/sites\/3\/2019\/10\/recruitment-cultural-considerations-2-300x213.jpg 300w, https:\/\/dev.mrctcenter.org\/health-literacy\/wp-content\/uploads\/sites\/3\/2019\/10\/recruitment-cultural-considerations-2-768x545.jpg 768w, https:\/\/dev.mrctcenter.org\/health-literacy\/wp-content\/uploads\/sites\/3\/2019\/10\/recruitment-cultural-considerations-2.jpg 800w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/span><\/strong><\/p>\n<p><span style=\"color: #152736\">When recruiting participants in a busy breast cancer clinic focused primarily on women who are BRCA1\/2 positive, it was essential to engage not only the other physicians and genetic counselors but also the administrative staff in the recruitment process.<\/span><\/p>\n<ul>\n<li><span style=\"color: #152736\">Potential participants needed to understand in advance that their typical appointment would be longer than usual.<\/span>\n<ul>\n<li><span style=\"color: #152736\">During appointment reminder phone calls, administrative staff introduced the possibility that someone might talk to the patient about a research opportunity at the upcoming visit.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"color: #152736\">Potential participants needed some background information before they were approached by the study team so they would be able to ask more informed questions.<\/span>\n<ul>\n<li><span style=\"color: #152736\">During appointment check-in, administrative staff would hand out a study flyer as well as the guides, \u201cShould I be a research participant?\u201d and \u201cWhat are my rights if I participate in research?\u201d that patients could review while they were waiting.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_btn title=&#8221;FIND OUT MORE ABOUT CULTURAL CONSIDERATIONS&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#053a4a&#8221; custom_text=&#8221;#ffffff&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fdev.mrctcenter.org%2Fhealth-literacy%2Ftools%2Foverview%2Fcultural-considerations%2F|||&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_tabs][vc_raw_js]JTNDc2NyaXB0JTIwdHlwZSUzRCUyMnRleHQlMkZqYXZhc2NyaXB0JTIyJTNFJTIwalF1ZXJ5JTI4JTIwZnVuY3Rpb24lMjglMjQlMjklMjAlN0IlMEElMEElMjAlMjAlMjQlMjhkb2N1bWVudCUyOS5vbiUyOCUyN3RvdWNoc3RhcnQlMjBjbGljayUyNyUyQyUyMCUyN2xpLnZjX3R0YS10YWIlMjBhJTJDbGkudmNfdHRhLXRhYiUyQy52Y190dGEtcGFuZWwtdGl0bGUlMjclMkMlMjBmdW5jdGlvbiUyOCUyOSU3QiUwQSUyMCUyMCUyMCUyMCUyMCUyNCUyOCUyN2h0bWwlMkMlMjBib2R5JTI3JTI5LnN0b3AlMjglMjklM0IlMEElMjAlMjAlN0QlMjklM0IlMEElMEElN0QlMjklM0IlMjAlM0MlMkZzY3JpcHQlM0U=[\/vc_raw_js][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8221;mulled_wine&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center\"><em>Scroll through the life-cycle:<\/em><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/dev.mrctcenter.org\/health-literacy\/trial-life-cycle\/overview\/discovery\/\">Discovery<\/a>\u00a0&gt;\u00a0<a href=\"https:\/\/dev.mrctcenter.org\/health-literacy\/trial-life-cycle\/overview\/recruitment\/\">Recruitment<\/a>\u00a0&gt; <a href=\"https:\/\/dev.mrctcenter.org\/health-literacy\/trial-life-cycle\/overview\/consent\/\" class=\"broken_link\">Consent<\/a> &gt; <a href=\"https:\/\/dev.mrctcenter.org\/health-literacy\/trial-life-cycle\/overview\/on-study\/\">On Study<\/a> &gt; <a href=\"https:\/\/dev.mrctcenter.org\/health-literacy\/trial-life-cycle\/overview\/end-of-study\/\">End of Study<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;206&#8243;][\/vc_column][vc_column width=&#8221;5\/6&#8243;][vc_column_text css=&#8221;.vc_custom_1561732996548{padding-top: 20px !important;}&#8221;] 2. Recruitment Targeted, relevant, written and verbal invitations to join research[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\u201cRecruitment\u201d is the time when specific information about one or more clinical trials is shared, with the intent of\u00a0inviting an individual to a research study as a research participant The focus is on developing relationships with study population, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":43,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"template-sub.php","meta":{"footnotes":""},"class_list":["post-47","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.mrctcenter.org\/health-literacy\/wp-json\/wp\/v2\/pages\/47"}],"collection":[{"href":"https:\/\/dev.mrctcenter.org\/health-literacy\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev.mrctcenter.org\/health-literacy\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev.mrctcenter.org\/health-literacy\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.mrctcenter.org\/health-literacy\/wp-json\/wp\/v2\/comments?post=47"}],"version-history":[{"count":0,"href":"https:\/\/dev.mrctcenter.org\/health-literacy\/wp-json\/wp\/v2\/pages\/47\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/dev.mrctcenter.org\/health-literacy\/wp-json\/wp\/v2\/pages\/43"}],"wp:attachment":[{"href":"https:\/\/dev.mrctcenter.org\/health-literacy\/wp-json\/wp\/v2\/media?parent=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}